Why business sustainability is important? —Rarely is a crisis as collectively felt as COVID-19. People everywhere have confronted health and safety as a public responsibility. We’ve experienced first-hand our interdependence—how our actions can help or harm others, and how cooperation is integral for tangible change.
In the article, I outline:
- Business sustainability is driving market competition. Signs of environmental reprieve and new disclosure expectations have solidified the trend of ESG investments outperforming other sectors.
- Sustainability in business has a human side. Buildings with morale solutions will be more competitive, and philanthropic, employee-first company cultures will attract more consumer support.