I’m a serial entrepreneur and investor who is passionate about working with dynamic innovators to accomplish big, bold goals. My experiences building (nearly) a billion-dollar global company have taught me the importance of being resourceful and the power of connecting with the right people to solve big challenges.

Running a small business can come with a slew of challenges. Among the list: the loss of a major client. In many cases, this scenario is inevitable and difficult to prevent. When it occurs, the consequences can be swift and devastating, wreaking potential havoc on a once steady stream of revenue.

Small business owners face a myriad of challenges. Among the list is the ability to effectively balance growth and profitability. While profitability is critical to business success, a company’s growth is imperative for long-term survival.

Mobile advertising company Vungle July 15 announced that The Blackstone Group Inc. has agreed to acquire it. Vungle co-founder Zain Jaffer called the acquisition “a historic day for Vungle, its employees and investors.”

 

Private equity firm Blackstone Group closed its purchase of San Francisco startup Vungle, a marketing platform for in-app video ads on mobile devices. Terms of the deal were not disclosed, but the company was valued at $750 million, according to The Wall Street Journal.

Vungle Inc. was born at a perfect time to catch the mobile wave, and its head start along with its specialized technology may allow it to ride the crest for quite a bit longer.

Meeker used Vungle as an example of how dynamic ad creation can increase conversion rates. “We’re No. 1 for retention in this space,” said Zain Jaffer, co-founder and CEO of Vungle. “And that’s what caught Meeker’s attention.”

 

That’s why we had two veterans of the space — Zain Jaffer, CEO of mobile ad tech company Vungle, and Charles Hudson, venture partner at SoftTech VC and managing partner of Precursor Ventures — talk it at our recent GamesBeat Summit 2017 event in Berkeley, Calif.

IF leading marketing platform for in-app video ads Vungle’s 400 percent leap in revenue growth since 2015 is any indication, Chinese game-makers and gamers alike have become extremely fond of the advertising medium, and are showing no signs of slowing down.

Vungle chief executive Zain Jaffer said in an interview with GamesBeat that the company has grown overall revenue by more than 400 percent in China since the beginning of 2015.

Vungle, whose ad technology gives developers a new way to make money in their apps, is seeing growth of at least 25 percent a month across the Windows platform by linking brands with relevant games

Lyft’s CMO Kira Wampler and Vungle’s CEO Zain Jaffer talk with “sharing economy” analyst Jeremiah Owyang about how to deliver reach, relevance, and richness through video advertising — while acquiring new users at the right price.

 

Whether working or playing, Americans currently spend 65%  more time in apps than we did two years ago. This shift hasn’t gone unnoticed by advertisers. In 2014, savvy brands realized that mobile was an integrated part of all marketing efforts.

 

Vungle is the company behind this novel way of working mobile ads into games. The three-year-old startup created a platform to help developers embed video ads into mobile apps in order to monetize them.

 

In the six months ending in February, Vungle Ads announced not only its $6.5 million Series A funding but also its $17 million in Series B. This mobile ad startup focuses primarily on 15-second, in-app videos and is run by Zain Jaffer.

Created Vungle, a mobile video ad company launched in June, and already reaching 50M+ people per month, and working with Amazon, Hotels.com and Priceline. Moved to the US with three days notice in August 2011, lived in cheap hostels and offices until raising $2 million in seed funding from top investors.

 
 

Myth 1: Mobile gamers are all men.
Mobile gamers in western countries are actually 48% women. Some popular apps skew more female than average: a recent survey found that 59 percent of Candy Crush players are women.

 

Here’s one way to raise more money in a seed round: Say, “No thanks.” That’s what Zain Jaffer and Jack Smith, founders of the Vungle mobile ad platform, did when a bevy of heavyweight investors clamored to get a piece of their company as it exited the hot San Francisco incubator AngelPad.