Collective experiences are powerful. The necessity of the pandemic bred new innovation; here are a few places I’m watching new and established founders gain some ground.
Going Green: From Aspiration to Expectation
Market competition and investment appeal will be driven by health — health of people and health of the planet — and it will happen across all industry sectors. Every company has had to pivot, and has had to communicate that pivot to their consumers. Such transparency has set a new standard, and consumers have higher disclosure expectations as a result. New-to-market companies that can help landlords, hoteliers, and owners in the logistics sector take those forward steps will be well rewarded.