The founders of Visual Feeder, Yaxi and Eddie, are doing exactly what I’ve always wanted to see happen with advertising. And I think the most compelling part of their business concept is that it’s coming to a market that desperately needs it, and the timing couldn’t be better. Here’s a quick overview of what Eddie and Yaxi are up to and why I decided to invest in their company with Blue Field Capital.
Why I Invested in Visual FeederOne of my biggest struggles at Vungle was convincing top-tier brands to advertise on our network. While it was an easy sell for companies targeting a younger demographic, high-end brands were reasonably hesitant to advertise on apps. I get it – I couldn’t prove their audience was using them. Beyond the difficulty in landing the advertisers I wanted to work with was the feeling that the ad interactivity we achieved at Vungle was still limited in scope. I was dreaming about something bigger – even more experiential. What interests me about Visual Feeder is that it solves both of these problems. The company is innovating two things by combining them:
- Real Estate