In a recent article for Worth, I shared my take on the changing market forces — their sources and their impacts. Drastic shifts in consumer priority, as we’ve experienced through COVID-19, cause large-scale behavioral changes, and the market follows.
In the article, I outline:
- Sustainability is driving market competition. Signs of environmental reprieve and new disclosure expectations have solidified the trend of ESG investments outperforming other sectors.
- Sustainability has a human side. Buildings with morale solutions will be more competitive, and philanthropic, employee-first company cultures will attract more consumer support.
Photo courtesy of Morning Brew via Worth via Unsplash